How to be noticed in the rush that is the lunch time in any major city? Simple, try to be subtle, « light ». The Enzimas em Ação agency drew all eyes to the thematic restaurant João Sexto, located in Rio de Janeiro’s downtown.
The advertising consisted of a man, characterized in a antique costume, strategically floating in front of the main office buildings next to the restaurant. A promotional team handed out flyers with the restaurant’s new Brazilian food menu.
