Headline(Tattoo): Scratch n’Win (Scratch also means ‘Engrave’ in Turkish) Sub-head: Only those ads proven to be effective and brands engraved in our hearts win an Effie! (Effie awards creative ideas whose effect has been measured in the market. Ideas are evaluated together with the research, strategy, marketing, design and implementation.) Print campaign for Effie Awards Turkey 2007 Agency: Publicis Yorum Client: Turkish Association of Advertising Agencies, Turkish Association of Advertisers Art director: Orgut Cayli Copywriter: Zeynep Evgin Photography: Emre Dogru (20 ML) Retouch: Cem Erdogan (Diagonal)