A brand identity for a freelance architect. It is loaded with semiotic significance: - Child-hood drawings of houses - the slanted roof with the centralised, cross-bar window His design considers community and societal cohesion for an increasingly politicised global population. - Ancient triangular architectual constructions from the grand pyramids to the humble tipi He takes inspiration from humanities most modest and grandest examples of engineering ingenuity, regardless of geography or time. - Triangles form one of the strongest, interlocking, architectural support structures Reflects his dual strength as both team leader and team member - roles which require fundamental skills to ensure your unit is cohesive and fluid. The simplicity of the identity allows for a more efficient translation to various promotional media, greater legibility at small sizes and reflectts the clarity of the person it represents. It also replicates the dual initials of the architect himself - AA.