How do you celebrate the 170th anniversary of an old-fashioned Italian bitter?

With a poster promoting free shots…? Just tear of a voucher

from the bottom of the poster. Just too bad both poster and coupons

are a classic trompe l’oil painting, painted directly onto the wall… Yup, Fernet

Branca will do a lot t o prove that “Life is bitter”.

 

Created by Ogilvy Denmark.