How do you celebrate the 170th anniversary of an old-fashioned Italian bitter?
With a poster promoting free shots…? Just tear of a voucher
from the bottom of the poster. Just too bad both poster and coupons
are a classic trompe l’oil painting, painted directly onto the wall… Yup, Fernet
Branca will do a lot t o prove that “Life is bitter”.
Created by Ogilvy Denmark.