Sport Club Internacional, south of Brazil’s biggest club, promoted a jointed crowd in one of the most important soccer derbies of all times: Internacional x Grêmio, pointed out as one of the 3 biggest of South America and among the 10 biggest derbies of the world. Side by Side campaign proposed an invitation to the team’s supporting partners: to watch an anticipated match of Campeonato Gaúcho, they’d have to invite a Grêmio supporter to sit beside them. 2.000 seats were sold in 48 hours.