TVE approached us to create a promo based around a series of illustrations that would invade the city. A blue strand of light, part of the channel identity, would link the different illustrations. First it was necessary to draw the 22 characters that would appear in the promo: presenters, actors, journalists, and even two cartoon characters. Throughout the process, TVE proposed an accompanying claim: “Part of Your Life Since 1956″. The promo has now become the autumn campaign.