Coca-Cola partnered with the Wieden+Kennedy Amsterdam design studio to create a new visual identity for Coca-Cola Music that can reinvent itself time and time again, and serve a multitude of events, comms and programs across different markets. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create unique, dynamic sound signatures – generated from any music track – to create limitless versions of the Music logo, each with its own distinct energy.