adidas today unveils its brand new ultra-fast production line: the SPEEDFACTORY. Based in Germany, the SPEEDFACTORY produces a model of innovative and unique shoes, designed from the body data of each athlete.
After London, the SPEEDFACTORY arrives in Paris to present the AM4PAR model (adidas Made For Paris), the sport shoes of the future adapted to each Parisian runner.
With this new concept, adidas is now positioned between the future of design and the future of production: “here to create and ready to enter the future”.
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