New Scrabble Ad – Anagram Christmas

For the new Scrabble ad imagined by creative agency LOLA and produced by CANADA, director Marçal Forés did an ad spot that goes well with the spirit of Christmas. The concept of the campaign leans on changing negative words into positive ones through anagrams. “Violence” turns into “Nice Love”, “Monsters” into “Mentors” and “Misfortune” into “It’s More Fun”.