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“Badge of Honor” Band-aids by Nike

Band-aids that tell stories by Nike

In association with Wieden + Kennedy Shanghai, Nike created this original collection of band aids to be worn proudly. The brand made four different kits around four sports : running, soccer, basketball and skateboard. Like a comic strip, each set, accompanied by a youtube video, tells a story that helps children to grow and improve themselves so that every scratch can become of a proof of courage.