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Aigle Autumn Winter 2016 Campaign

The French brand just launched its new campaign "French But Wild".

The French brand Aigle, which was created in 1853, launches its new 2016 autumn winter collection with a spot titled “French But Wild”. In this short advert in which an unexpected badminton game leads a group of friends in superb natural landscapes, the communication is based on the classic values of the brand: adventure, fun and French touch. A video imagined by BETC and directed by Sean Meehan.