Having become a true pop culture phenomenon, the Pantone Color Institute’s announcement of the color of the year attracts the attention of the global design landscape each year and seeks to deliver an iconic message to the billions of color addicts.

Ultimate Grey and Illuminating (“optimistic” yellow) are the two shades that Pantone has announced as the colors of the year 2021.

Practical and rock-solid yet warm and optimistic, the combination of PANTONE 17-5104 Ultimate Grey + PANTONE 13-0647 Illuminating results in a sign of strength and positivity. The American Color Institute says that pairing these two shades will help people “fortify themselves with energy, clarity and hope” to cope with a world that will be characterized by increasing uncertainty.