Bathed in bright colors, A Day at the Market is a striking fashion campaign shot by photographer Ingrid Alice Irsigler around Johannesburg, South Africa. Commissioned by the African Fashion International, Irsigler and the rest of the creative team produced a campaign showing off sumptuous outfits against the lively backdrop of Johannesburg’s China Town. Bringing together different cultures in each frame, she demonstrates her distinct visionary style through bold storytelling and whimsical imagery. Shuttling between South Africa and New York, her work has appeared in magazine covers, editorials and campaigns for clients around the world. She is passionate about promoting African talent and diversity through photography. More on Instagram.
Wardrobe all from #africandesigners @mariannefasslerofficial CAFÉ by @davidtlale @leopardfrock @richfactory @bulbuliathreads @bulbuliathreadsofficial @imprint_za @maxhosa @afi_prive @matte_nolim @umatte_nolim @e.g.jewellery
Creative Director: @paulleisegang, AFI- @lindiwemlalazi, Photographer: @ingridalicephotography, Stylist: @karinorzol Hair: @saadique, Makeup: @les_w, Assistant: @theoneandonlywanderer, Post Production: @retouch.by.kay, Post Production: @galinkastyle
Models: @graobe_noelle, @inky_h, @anyonasola, @_allyway, @sellonhlapo, @roxsannesmith