For those who live in the city, the call ads marked “Shot on Iphone” will not have missed you. Every year, the American brand organizes a contest inviting photo enthusiasts and users of Iphone 7 to XS Max (former models seem to be reported obsolete) to submit their photos taken with their Iphone camera, so that a jury can choose which ones will have the honour of advertising the brand, displayed in almost every city in the world. This year, the selections highlighted bright colours and bright lights. It is also the first time that a budget has been officially allocated to photographic credits. 
