When a fair and responsible tea brand seeks to create a refined and identifiable visual identity, it produces these boxes and logo between contemporary design and the tradition of English tea. It was the Echo design studio that designed them for the English Tea Shop brand, which attracted a large number of consumers both for the quality of its products and their origin. This brand supports local producers in more than twenty countries by marketing viable production quantities and paying its producers a high price. It also values the organic and eco-responsible aspect of its products, which is reflected in the design of its logo, which is visible on all its boxes.