The summer has just ended, and with him erases many long journeys which, for many, represent a real nightmare. Motion sickness is a widespread ailment known as motion sickness, which chronically affects more than 30 million Europeans. One in three develops symptoms at least once in a lifetime.
It is on the basis of this observation that the Citroën brand has embarked on the creation of anti-motion glasses: SEETROËN.
The SEETROËN glasses use Boarding Ring technology invented by this French start-up. This paramedical device, thanks to the colored fluid in movement in the rings arranged around the eyes, recreates the skyline to solve the sensory conflict at the origin of the evil. The glasses allow the mind to resynchronize with the movement perceived by the inner ear.
The SEETROËN glasses are the fruit of an unprecedented collaboration between three trades: the idea and the communication with the agency Traction BETC, the engineering with Boarding Ring and the design with the studio 5.5. A cross-talk about the genesis of this unique project, which meets with incredible commercial success, will take place on October 4th, Salle Pleyel, during the Masterclass Fubiz Talks.
To participate in this Morning Masterclass of Fubiz Talks, go to the online ticketing.