As we told you earlier, adidas adidas recently announced the release of its new running design: The ALPHAEDGE 4D, from the FUTURECRAFT label. The sole, very light and flexible is printed in three dimensions. The brand has surrounded itself with its partner Carbon to design a new design process: the Digital Light Synthesis. The midsole is made from liquid resins, light and oxygen. A perfect alliance between design and technology.
Fubiz collaborated with photographer François Beaurain to imagine a collection of cinemagraphs and chronophotographies. In the form of animated GIFs, the latest adidas model is unveiled in infinite loops, in a resolutely urban and Parisian environment. The artist plays with light, shadows, reflections and architecture to create a repetition of hypnotizing movements. The shoe is presented in all profiles and real conditions at the heart of animated creations, which are not lacking in creativity.
Focusing on both the revolutionary outsole, its flexibility and the adaptability of the product to the movements of the sportsman, François Beaurain presents in an original way a model full of innovations. Indeed, adidas adapts the ALPHAEDGE 4D to the requirements of those who use it.
The brand combines computer data collected from athletes to design a shoe, but especially a sole in harmony with the speed, agility, flexibility or the race time of athletes. adidas also remains in the trend that characterizes his latest models of sneakers. While combining performance and innovation, geometry is also in the spotlight. 
Cinemagraphs and chronophotographies designed by François Beaurain allow to focus on the performance and aesthetics of the new adidas ALPHAEDGE 4D model. The latter is available for sale today in a selection of specialized sales outlets.
