One year after revealing its new brand plateforme “Amazing You / Vous Etonner” that places its clients look in the center of its communication, Club Med launches a new creative project : « Amazing Artists ». It aims to illustrate Club Med Signatures with the work of international artists and influencers, reunited around the art director François Peyranne. He created a real creative lab to imagine an original visual representation of these Signatures, these services that give a journey at the Club Med unique.
Signature N°45: “One team”
For this project, Natalia Seth, Andrew Kuttler, Stephen Mcmennamy ,Casey Ligon, Tommy Lundberg et Alina Golovlova, artists who are very famous on social networks, were reunited for few days in the Club Med Village in Punta Cana where they interpreted the Club Med Signatures. About fifteen Signatures are presented as short creatives and poetic videos, like Signature N°37: “Local gastronomy, French savoir-faire”, Signature “N°8: Preserved resorts made in paradise”, Signature “N°45: One team to amaze you!”, Signature N°4: “Sports all day, sports everyday”, Signature “N°58: Happy children make happy parents”.
Signature N°53: “Live Club”
Creations were imagined with a large choice of techniques : cinemagraphs, stop-motion, drone, lettering, illustration… That are very short and “pop” videos that will come alive on the social networks.
Discovering in exclusivity few capsules, result of the work of these artists with complementary creative identities. Lets us travelling for few seconds, in a Club Med village and its activities.
Signature N°52 : “Zen zones for zen souls”
François Peyranne will imagine a short film of one minute mixing smiles, sports, swimming and colorful illustrations. His creation will illustrate the Signature N°1: ‘’Where all-inclusive means all-inclusive”, to discover shortly on Fubiz.
Envie de faire vos valises ? Plongez dans un univers créatif aux multiples facettes, rempli de soleil, de couleurs et de poésie pour des vacances qui s’annoncent “amazing” !
Club Med ‘’Amazing You’’ Sun Manifesto