The SEAT SUV family grows with the launch of the ARONA model, the latest addition to the collection. Spacious and elegant, the small urban SUV was the subject of an exceptional event marked by audacity and creativity.
Journalists, influencers and fans of the brand were invited to test the ARONA model through an original experience: the first immersive test drive by night. From the SEAT Show Room in the 17th district, passengers in the Arona crossed Paris to go to Saint-Ouen. There, a huge abandoned car park was waiting for them.
Invited by SEAT, the urban art collective TSF Crew produced three gigantic works in situ. To make the experience fun and creative, the artists have chosen the anamorphosis: these great optical illusions that are revealed precisely to those who are in the right place.
In the SEAT ARONA, passengers discover works in an ingenious play of light and shadow. On three floors, the creations graphic lines reveal the design of the car.
While the anamorphosis geometry underlined the strong exterior lines of the ARONA, spotlights around the parking lot played with the car’s interior and exterior led lighting. Comfortably installed on board, the passengers were able to discover the technical specificities of the car: driving assistance, multimedia dashboard, spacious interior …
The key word for this operation: “Do Your Thing”, in a bold car designed for those who follow their own path.