For the #WeWearCulture initiative, Google Art & Culture created virtual reality cardboards to be customized by three creative talents who transformed it in their own way.

Andrea Minini was born in 1979. He is an Italian illustrator & graphic designer based in Novara, graduated in design at Politecnico University in Milan in 2004. His work has already be spotted by several institutions and magazines such as This is colossal, My Modern Met, Domus and Fubiz. This young talent work on the notion of quickness and simplicity.

Indeed, his artworks are minimalist and simple, few elements are used to draw a silhouette. By using the Moiré effect, he creates beautiful black and white contrasts. Moiré pattern is an interface that can be produced when two opaque images are superposed. To generate this effect, the two patterns do not have be identical in that they must be rotated to let the gaps appear.
By using this vectorial technique, Andrea Minini composes refined draws often inspired by nature, by choosing as main theme animals and geometrical shapes.

For this project, Andrea Minini decorates a cardboard taking his inspiration from Coco Chanel. He therefore draws a futurist triangle in Moiré effect. This mysterious shape is a hommage to the 1926 little black dress ornements. By working on the original sketch, Andrea Minini highlights his fashion culture in a very smart way.
The triangle becomes a 3D space that we can explore and discover. This space symbolizes the space of fashion, drawn by Coco Chanel on her famous dress. By mixing old draws and digital creations, Andrea Minini imagine through a minimalist shape the way of future fashion.

1. How did you discover this passion for the Moiré effect ?

I have a passion for minimalism and simplicity. My goal is creating something complex using the minimum number of elements.
The basic element of my illustration is the line. I create pattern of lines and, sometimes, overlapping lines pattern I get the moiré effect. I love when this happens because, usually, moiré is considered an error, a sort of interference.
In this case, on the contrary, it’s a “plus”.

2. How do you think your work is linked with fashion ?

Usually the lines I use are very smooth, they can remind a body silhouette. Moreover, I’m often told that my illustration are quite sober and elegant. Probably that’s the link with fashion or a part of it.

3. What did you feel working on a cardboard ? Is it simple ?

My illustrations are vectors. So I work on a file. For this reason the final support is not so important. Cardboard is just a bit different because the contrast is different. Normal paper is white, and it get a high contrast. In this case it is slightly lower. This aspect has to be considered while designing.

These artworks will be exhibited at on June the 9th and 10th for #WeWearCulture at the Musée des Arts Décoratifs.