A selection of stunning advertising campaigns, forceful, spreading very telling messages. New technologies, digital design and high quality landscapes, these are the codes to succeed an advertising film.
It is interesting to remark that sportswear, luxury and high-tech are undeniably the innovators of this sector, able to overpass the simple product in order to tell the story of a complexe, plural, surprising brand universe that constantly follows trends and society evolutions.
Design and motion studio ManvsMachine has created another slick animation for Nike, this time promoting its new Air Max 2017. The 30-second film is a succession of visual images who plays on matter, their reactions in the air and colors.
“Large flower Carousel”or “Astrology Peas”, are the poetic names given to the Maxi-twilly of Hermes. To highlight this, the brand has designed a campaign around skateboarding. A sporty and arty video continues to highlight that touch of elegance that characterizes the French brand.
The Swedish fashion giant H&M asked the American director Wes Anderson to help them to promote their Christmas collection. The result is an adventure on a train, that obviously reminds us of The Darjeeling Limited, with Adrien Brody once again on the cast.
McDonald’s reveals a beautiful Christmas ad. A doll named Juliette is in a shop window located opposite of a McDonald’s restaurant. Days are passing, she is expecting to be chosen. The night of the December 24th she decides to cross the road. Who knows? Love is maybe waiting for her?
Only a few weeks after unveiling his controversial video for Famous, Kanye West is already back with a new one for the song Wolves with Sia, Vic Mensa and Cashmere Cat. This video in black and white was directed by Steven Klein and takes the shape of a fashion show for the French fashion house Balmain, starring Kim Kardashian and Kendall Jenner.
Presenting the ACE16 + Purecontrol without laces shoes, Adidas reminds us that the passion for football is not only in the field but everywhere. With the baseline “Everyone Boss”, the video resumes Emojis and codes of youth to unveil tricks including Mesut Özil. Fun, pop and effective.
In this new Nike Jordan + Foot Locker campaign, Bugs Bunny, Blake Griffin and Jimmy Butler launch a new challenge to beat the villains Monstars on the basketball court. Their secret weapon : Air Jordan XXXI. A great hommage to Space Jam for its 20th anniversary.
To celebrate its 160 years anniversary, english iconic brand Burberry reveals Thomas Burberry’s history. Played by Domhnall Gleeson, his carrer and love story are unveiled throughout impressive shots. The short film, produced by Asif Kapadia, also showcases beautiful Sienna Miller in a late XIX century London.
Kenzo reveals the ad spot of its new fragance, World. A film directed by Spike Jonze with Margaret Qualley. A humorous ad that parody all perfumes commercials. The choreography was created by Ryan Heffington, who worked with Sia. Delicious.
In October 2016, the brand GoPro launched a drone to go with its Hero4 and Hero5 cameras. Great footage quality and stability are the main features of this model called Karma to capture your best adventures and your strong sensations.