Under Franca Sozzani direction, Vogue Italia has always been an experimentation factory for fashion photographers and an avant-garde leader in terms of fashion photography. During the last years, the magazine promoted a very authentic and realistic image of women, trying to overpass commercial issues coming from fashion industry. Vogue Italia particularly valorized Italian woman beauty, exalting mediterranean aesthetic characteristics (2011 Steven Meisel “True Beauty” series is a perfect exemple. More information here). In line with this statement, Vogue Italia launched the Photo Vogue Festival, which took place from November 22th to November 26th in Milan. The goal was to showcase new talents but most of all, to question the role of women in fashion photography by choosing audacious artworks, far from fashion magazines standards.

Photographer : Cindy Sherman / Title : Untitled Film Still #50 / 1979

Photographer : Yelena Yemchuk

Photographer : Vanessa Beecroft

Photographer : Laure Prouvost / Title : Into All That is Here / 2015

Photographer : Clara Giaminardi

Photographer : Juno Calypso / Title : A Dream in Green / 2015

Photographer : Kiki Xue

Photographer : Kiki Xue

Photographer : Lise Sarfatin / Title : Sloane #66 Oakland / 2009

Photographer : Louis Philippe De Gagoue

Photographer : Vanessa Beecroft / Title : vb58.951.vb / 2005