Sofitel Hotels & Resorts, one of the luxury brand of the French hotel Group AccorHotels, reveals its new sound signature. For the occasion, the French music duo HAUTE wrote a special song titled Rêverie, born from a partnership with BETC A text and a universe close to american influences, french culture and excellence. A link between the best of the local culture and the French way of life, that Sofitel Hotels & Resorts like to establish in its hotels in 40 countries.
The luxury brand give an important place to the sensory experience. With this new sound signature, Sofitel Hotels & Resorts is in a new experiential strategy. This creations was a way to associate a luxury brand to young talents and offering us a new way of visibility.
You can find the group performance at the end of the article. The two singers play to the game of interview to explain us the genesis of the project.
Picture by Keffer.