In february 2014, Claude LaPonte launched Puree in Montreal Quebec, an organic medicinal vegetable garden where consumers can have access to naturally farmed food located in there very neighborhoods. Specific produce has been known to help with health problems such as joint and arthritic issues as well as a variety of cronic illnesses. They called studio Ahamed to imagine a timeless identity that held up to Puree’s standards of simplicity and aesthetic value.