Designer Erin L. M. McGuire wanted to revisite the 3 designs of Coca-Cola, Coca-Cola Diet and Coca-Cola Zero cans. In a pixelated and inspired by cult video games Space Invaders, she wanted to give a geek and vintage look to these cans. The idea came to her by seeing, in the streets of all around the world, the ceramic work of French street-artist Invader. Her approach was not taking off the streets but Coca-Cola cans and transform in pixels the logo.