2015 is the year of the 20th anniversary of the iconic Nike Air Max 95 . In association with the creative agency Ogilvy & Mather, a collection of cards, entitled Air Max 95 Collectibles, was created, available in vending machines located in Nike stores in Hong Kong. Agency wanted to play with the nostalgique aspect of the phenomenon of card to collect and exchange that was popular at the end of 90’s, star of 2000’s.