Famous designers decided to imagined a new packaging for the historical Coca Cola bottle, for its 100th anniversary, as it has been made previously with the creation of posters. Futuristic models, others more pragmatic or that request for interpretation.

Design by David Rockwell.

Design by Dana D’Amico.

Design by Amina Horozic

Design by Frederick McSwain.

Design by Gregory Buntain and Ian Collings.

Design by Joe Doucet.

Design by Leon Ransmeier.

Design by Liz Daily.

Design by Marc Thorpe.