Canadian agency Bleublancrouge has launched a print campaign for the radio station CHOM 97,7, since december 2014. On the signature “One song is not enough. Listen the whole vinyl album on Chom”, the creatives wanted to highlight the absurdity to listen to songs outside of an album’s context. They have cut vinyls’ covers of OMS, Led Zeppelin, The Beatles, ACDC and U2, in one slice to show one song.
Creative Director: Jonathan Rouxel
Art Director: Sébastien Lafaye
Copywriter: Cédric Audet
Photographer: Hans Laurendeau
Retoucher : Shoot Studio.