Made Thought has imagined the new ad and prints of Adidas Spring/Summer 2015 campaign “Adidas by Stella McCartney Barricade” through a video directed and produced by FIELD. Danish tenniswoman Caroline Wozniacki and her game find themselves highlighted by little animated lines that follow every moves she makes.

Production by Vera-Maria Glahn and Maran Coates.
Design and Animation by Paul Mumford.
Sound design by Audionerve.