For the 100th anniversary of Leica’s cameras and the Leica Gallery’s opening in Sao Paulo, Brazilian agency F/Nazca Saatchi & Saatchi wanted to reproduce through a 2 minutes-spot, the most historical 35 pictures that have been taken by a Leica. In the list : Robert Capa and his falling soldier, Diane Arbus and her twins, Joe Rosenthal and his soldiers after the Iwo Jima’s battle, Annie Leibovitz and her portrait of Lennon and Ono.

Re-created photos (partial list) :

– “Raising the Flag on Iwo Jima” by Joe Rosenthal.
– Photographs of the Apollo 11 moon mission.
– “Migrant Mother” by Dorothea Lange.
– “Le Baiser de l’hôtel de ville” by Robert Doisneau.
– “Rue Mouffetard, Paris” by Henri Cartier-Bresson.
– “Behind the Gare St. Lazare” by Henri Cartier-Bresson.
– “Muslim women on the slopes of Hari Parbal Hill”, Henri Cartier-Bresson.
– “Phan Thi Kim Phúc” by Nick Ut.
– “Sanaa, Yemen” by Samuel Aranda.
– “General Nguyen Ngoc Loan executing a Viet Cong prisoner in Saigon” by Eddie Adams.
– “Flower Power” by Bernie Boston.
– “Quang Duc self-immolation” by Malcolm Browne.
– “Unknown Rebel of Tiananmen Square” by Jeff Widener.
– “Portrait of Che Guevara” by Alberto Korda.
– “Identical Twins, Roselle, New Jersey” Diane Arbus.
– “Segregated Water Fountains” by Elliot Erwitt.
– “John Lennon and Yoko Ono”, by Annie Leibovitz.
– “Girl With Leica” by Alexander Rodchenko.
– “Self Portrait with Wife & Models” by Helmut Newton.
– “Seine-Maritime, Dieppe” by Henri Cartier-Bresson.
– “Falling Soldier” by Robert Capa.